Idiom helped Quaker Oats name its new line of natural products—Simple Harvest.  Our assignment was to communicate a new multigrain hot cereal that was both natural (simple, pure, made from few ingredients) and delicious—using words considered to be a good fit for a natural product.  Moreover, it was important to do so in a manner by which the name could be used in the future to identify, like the name we are proposing to create for Tyson, a wide platform of products including hot cereals and snacks.  We believe that Simple Harvest hits the mark perfectly.