Idiom was asked by Dr. Dean Vistnes, an acclaimed Stanford-trained plastic surgeon, and his partner Lynn Heublein to identify their new medispa.  Our work included both defining the new brand and its personality and naming it.  Chosen following an exhaustive search of Bay Area branding resources, Idiom interviewed many of Dr. Vistnes’ patients, undertook a variety of the medispa’s leading edge non-surgical treatments and worked closely with its graphic and interior designers.  We are proud of the result—named SkinSpirit—and the remarkable effectiveness of its brand.