Shortly after Kraft acquired the capability to stuff bagel dough with cream cheese, Idiom was hired to name the delicious product that would result.  These aren’t just any old bagels—they’re convenient microwaveable snacks stuffed with smooth Philadelphia cream cheese.  Along with a wide range of names candidates such as Bagel Bliss, Bagel Jams, Inner Bliss, Un-holey Bagels, Wraptures and many more, Idiom presented the disarmingly simple name Bagelfuls, and a whole new kind of product was born!