Founded in 1994 by naming pioneer Rick Bragdon, Idiom has created names that identify a wide variety of products, companies and services. Building upon Rick’s background in marketing, advertising, package design, brand strategy and corporate identity, we have enjoyed great success creating well-known names for global food and technology companies such as Kraft, General Mills, HP, Tropicana, Intel, Nestlé, Quaker Oats, Fujitsu, GE, Louis Vuitton and more.

Idiom’s work also features the creation of names for products that most people do not actually know by name—for example, innovative medical products that physicians are using to save lives, improve the quality of care and reduce its cost. Our clients include Johnson & Johnson, Pfizer, Bayer, Covidien, Quest Diagnostics, MedPlus, FoxHollow, Ferndale Labs, Concentric Medical and small, emerging companies whose innovative products are changing the way health care is practiced in the United States and around the world.