Case Studies > Aesthera
Idiom named Aesthera, which combines “aesthetic” (of or concerning the appreciation of beauty) with “therapy” (to treat medically), when its founders left Lumenis to start their own company. It’s name is another example of Idiom’s ability to create coined words loaded with relevant meaning. Our Lingtwistic technique, guided by human speech patterns, disassembles the hundreds of words we find that reflect a project’s name objectives, then reassembles them in unexpected ways. Many of the results, like Aesthera, are pure poetry.
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