Case Studies > True Delights
Idiom was asked by Quaker Oats to name a new line of “healthy indulgent” snack bars for adult—products that would extend the company’s reach beyond Chewy Bars, which are consumed mostly by kids. Because the new bars are delightful to see, smell and taste the moment they are taken from their wrapper, we explored hundreds of names intended to capture the bars’ extraordinary sensory appeal. The winner?…True Delights, a name created in the Idiom Super Session. The name proved so appealing to consumers that Quaker has used it as a family brand that now includes hot cereals and snack chips.