Quest Diagnostics and its MedPlus subsidiary had previously developed the eMaxx portal for ordering and communicating the results of blood analyses.  Although workable, this original web-based tool lacked the broad, robust functionality likely to help Quest Diagnostics position itself as a serious player in the use of technology to transform the quality of patient care.

Idiom was hired to create a brand for its new, dramatically more capable portal—an electronic network that will comprehensively enable physicians to store, access and share patient information of all kinds, at anytime and from anywhere.  Unlike GE Medical’s Centricity brand, Care360 communicates its intent clearly and unambiguously.