Case Studies > Things Cooks Love
After Idiom successfully identified Sur La Table’s reason for being as “The Art and Soul of Cooking,” this fast-growing retailer asked Idiom to identify its new line of handcrafted utensils. We named them Things Cooks Love—a moniker that captures a cook’s passion for both the functional benefits and aesthetic beauty of well-made cooking tools.
This new line so captured the fancy of its customers that Sur La Table recently published its Things Cooks Love cookbook. A celebration of food, this book is packed with wonderful recipes from around the world plus tips, techniques and in-depth looks at ingredients, tools, cookware and more. The company will soon publish additional cookbooks also named by Idiom.