Over 1,000 life science companies use MDL software solutions to generate fresh ideas and make breakthrough discoveries.  When the company developed web-enabled access to its robust discovery tools and information databases, it asked Idiom to create a suitable name.  In fact, MDL desired a name unburdened by the scientific jargon unlikely to communicate the power of its portal.

Idiom worked closely with the company’s senior management to determine the new brand’s reason for being.  Together, we discovered that, beyond all of its functional facility, MDL’s new portal would “power the process of invention.”  As a result, DiscoveryGate was born and is now being used by scientists everywhere to work more efficiently and discover drugs faster.