When Nestlé’s Wonka unit needed a fun, memorable name for its new flavor-changing Laffy Taffy, they came to Idiom.  Because the Wonka brand personality is all about wacky fun and games (with a website devoted to product-related amusements), the name for this new product had to be extraordinarily fun to see, say and hear.

Using Idiom’s unique “game techniques,” Idiom’s creative team (including an Emmy-award winning children’s songwriter and a well-know illustrator of children’s books) played Blind Man’s Brilliance, Synonym Explosion and variety of other fanciful games and exercises custom-made to capture both the function and fun of Laffy Taffy’s new sub-brand, Flavor Flippers.